Was Sonny Digital Blackballed? 👀

🕣 5 Minute Read

In this week’s issue:

• Sonny Digital's Battle Against Alleged Blackballing in the Music Industry

• Bob Marley: One Love - A Musical Journey into the Life of a Legend

• Mike WiLL Made-It Breaks Down “Supply Chain” in Music Production

• Murda Beatz Visits Old Highschool and Gives Back

Top Story

Sonny Digital's Battle Against Alleged Blackballing in the Music Industry

The What: Sonny Digital, the hitmaking producer behind tracks for artists like Future, Travis Scott, and 21 Savage, revealed his frustrations within the music industry, sharing that his principles didn't align with the demanding steps needed to reach multi-millionaire producer status. This confession came during an interview with Atlanta's B High, where Sonny expressed a shift in focus from producing to rapping, unveiling his debut album, Dolores Son.

Tell Me More: Sonny admitted that while he initially found joy in producing, the pursuit of immense wealth led him away from the core love for making beats. His vocal stance on financial fairness in the industry seemed to trigger attempts at blackballing him, an experience he claimed to counter by collaborating with emerging artists rather than established figures.

Say Word: Despite his production contributions to major names in Hip-Hop, Sonny felt sidelined and unrecognized after a decade-plus in the industry, revealing a sentiment of being undervalued and overlooked despite his significant credits. His recent album release, Dolores Son, featuring collaborations with Juicy J and Seddy Hendrinx, marks his foray into the rap scene, signaling a shift in his career trajectory.

Final Verdict: Sonny Digital's pivot from production to rapping highlights the struggles and conflicts prevalent within the music industry, shedding light on the complexities of navigating success, principles, and recognition in a fiercely competitive environment.

Must Watch

Bob Marley: One Love - A Musical Journey into the Life of a Legend

In the upcoming film "Bob Marley: One Love," audiences will embark on an exploration of the life and legacy of the reggae icon, Bob Marley. The biopic, set for release on February 14, 2024, promises a captivating portrayal of Marley's journey from his Jamaican roots to global stardom, delving into both his personal and public life. Directed by Reinaldo Marcus Green, the film not only celebrates Marley's musical genius but also sheds light on his activism, beliefs, and the challenges he faced. Starring Kingsley Ben-Adir as Bob Marley, along with a talented cast and the involvement of Marley's family in production, "Bob Marley: One Love" aims to honor the legendary musician's enduring impact on music and society.

Feel the rhythm of Marley's melodies and witness the highs and lows of his extraordinary life as "Bob Marley: One Love" brings his story to the big screen. Stay tuned for an insightful glimpse into the man behind the music, his resilience, and the everlasting message of unity and love that defines his legacy.

Standing on Business…

Mike WiLL Made-It Breaks Down “Supply Chain” in Music Production

Mike WiLL Made-It, known for producing hits like “We Can’t Stop” and “Formation” for artists such as Miley Cyrus and Beyoncé, is not just a hitmaker; he's a catalyst for change beyond the confines of the music studio. The celebrated music producer, who established EarDrummer Records in 2006 and signed talents like Rae Sremmurd, aims to extend his influence far beyond the realms of the music industry. In an engaging episode of Young Influentials with Adweek’s Colin Daniels, Mike WiLL Made-It shares insights into his collaborations with music icons like Cyrus and Lil Yachty, emphasizing his commitment to making a positive impact within his community. This conversation unveils his aspirations for societal change, demonstrating how he transcends musical boundaries to create meaningful transformations beyond his chart-topping beats. — Click below to listen to the full podcast.

Murda Beatz Visits Old Highschool and Gives Back

Renowned music producer Shane "Murda Beatz" Lindstrom recently returned triumphantly to his alma mater, Greater Fort Erie Secondary School, for a special spirit assembly. The Grammy-nominated hitmaker, celebrated for collaborations with industry titans like Drake, Ariana Grande, Cardi B, and Travis Scott, electrified the school with his presence. Sharing insights on his meteoric rise in the music industry and the grounding influence of his Fort Erie roots, Lindstrom engaged students, imparting wisdom and advice to aspiring music producers.

Amidst the visit, Lindstrom's generous $10,000 donation to the school's toy drive underscored his commitment to community giving. His presence not only left a lasting impact on students but also inspired young talents like Landon Daley, who shared his own beats with Lindstrom. This homecoming for the music mogul, though surreal, served as a motivational spark for aspiring artists, showcasing the heights attainable with dedication and talent.

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