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Drake's Son Jumps on Lil Esso Beat 😂

🕣 6 Minute Read

In today’s issue:

  • Mike WiLL Made-It to Lead ESPN's Custom NBA Music Strategy

  • YouTube Aims to Allow Users to Emulate Famous Artists with AI

  • Big Hit Finds Redemption in the Studio with Son Hit-Boy

  • BNYX Tops Billboard’s Hot 100 Producers Chart

Photo: Johnny Nunez/Getty Images

Mike WiLL Made-It to Lead ESPN's Custom NBA Music Strategy

Grammy-winning producer Mike Will Made It is set to make his mark in the sports world as the lead producer for ESPN's Custom NBA Strategy. He will create music for the upcoming 2023-24 NBA season. The partnership kicked off with the debut of "Different Breed," a single featuring Swae Lee and Latto, during the NBA Tip-off TV spot. Mike Will Made It, known for his work with top musicians, brings his musical expertise to set the tone for NBA fans throughout the season, marking an exciting venture into sports for the celebrated producer.

This Week’s Poll

We’re dropping a free sound pack, but need to know what style of kit would interest you most.

  1. Trap/Hip Hop

  2. R&B

  3. EDM

  4. Pop

Last week’s poll results.

Universal Music Launches Subscription Service for Claim-Free Music and Sound Effects

Universal Production Music, a division of Universal Music Publishing Group, has introduced Universal Music for Creators, a subscription service providing content creators with claim-free music and sound effects for online videos. The service offers unlimited access to a library of over 50,000 tracks and 200,000 sound effects. Users can utilize these tracks without the need for additional royalties. This initiative positions Universal Music Publishing Group as the first major music publisher to offer such a subscription program, targeting creators in need of copyright claim-free audio content.

YouTube Aims to Enable AI-Generated Vocals Allowing Users to Emulate Famous Artists

YouTube is aiming to launch an AI feature that would allow users to generate songs using the voices of famous musicians. However, the tool's release has been delayed due to ongoing negotiations with record companies to secure the rights needed for training the AI software. This move toward AI-generated music has raised significant legal concerns for the music industry, with debates over ownership and revenue distribution. The initiative aims to streamline the creative process for YouTube creators, although the legal challenges surrounding AI-generated music may shape the relationship between AI and the music industry in the future.

Big Hit Finds Redemption & Collaboration in the Studio with Son Hit-Boy

After serving time in prison, Big Hit and his son, Hit-Boy, formed a strong father-son duo in the recording studio. Hit-Boy's perfectionism and musical talent helped Big Hit transition back into music. They released "SURF OR DROWN, Vol. 2" a month after Big Hit's release, taking only a few days to complete. Big Hit's upcoming debut album, "The Truth Is In My Eyes," reflects his life experiences, growth, and survival. Collaborations with artists like Snoop Dogg and Nas are on the horizon, making 2023 a year full of music and creative projects for them.

BNYX Tops Billboard’s Hot 100 Producers Chart

Billboard’s Hot 100 Producers chart reveals BNYX, also known as Benjamin Saint Ford, hitting the No. 1 spot for the first time. This accomplishment is attributed to his work on Drake's latest album, "For All the Dogs," which also secured the No. 1 position on the Billboard 200. BNYX is credited as a producer on six songs in the latest Billboard Hot 100, including tracks from both Drake and Travis Scott. The leading song among these is "IDGAF" from Drake's "For All the Dogs," featuring Yeat, which holds the No. 2 spot on the Hot 100.

Got That Motion

21 Savage – “Call Me Revenge”

Production: Ryan Tedder, Jason Evigan

2Chainz ft. Lil Wayne - “Presha”

Production: Bangladesh

Chris Brown ft. Davido & Lojay – “Sensational”

Production: Philip “Hardwerk” Constable

Gucci Mane – “Must Be Me"

Production: JWhite Did it

Snippets

🎧 Drake's 6-year-old son, Adonis Graham, steps into the rap scene with "My Man Freestyle" and a music video, rapping about everyday life and paying homage to Malcolm Gladwell's 10,000-hour rule.

🤴🏽 T.I. confirms retirement from the rap game and reveals plans for a double album, "Kill The King" and "Kiss The King," as he prepares to move beyond his career as a rapper.

🙏🏽 OVO’s 40 expressed support for Palestine amid the Israel conflict, highlighting the ongoing struggle for human rights and the need for peace.

👨🏽‍⚖️ Pras Michel of the Fugees seeks a new trial, claiming his attorney used "experimental" AI to write closing arguments, leading to mistakes in his case. The AI debate hits the legal field.

Join the ProdHQ Referral Program

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